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PR 101- Civic Engagement
How does the general public view your industry? Do some members of the public have a negative or lukewarm feeling of your business? You can change this through civic engagement and a good public...
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The Grassroots Campaigns… Where it all started
On December 4, 2014, the City of Raleigh served a resident a zoning violation with the threat of a $500 per day fine. What was the offense? Listing a spare room on Airbnb’s website. It was clear; a...
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Media Relations Training with Jeff Tippett
There’s a crisis in your organization. The phone rings. It’s a reporter. Here’s your chance to control the narrative and put a positive spin on the story. But you’ve never talked with a reporter...
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How Politics Affect Your Business & What To Do About It.
Whether you like it or not, politics affects all of us – and your business or industry isn’t immune either. Decisions made in Washington and the state capital can either help or hurt your bottom line,...
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VOTE411.org Case Study
Want a pro’s guide to running an effective public affairs campaign? You came to the right place. We’ve broken down a recent campaign we ran for the League of Women Voters of North Carolina. Learn about...
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How to Maximize Your Presence Online in 2019
How to Maximize Your Presence Online in 2019 Photo by Tim Bennett on Unsplash Nowadays, if you don’t have a presence online, a substantial number of people may never see your business, candidacy or...
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Three Tools to Improve Social Media
Three Tools to Improve Social Media In the last blog post, we went through the prominent social media sites and unpacked some key differences between them, including the best practices for each and...
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Granny Flats Case Study
Introduction Raleigh functions as a City Council, with seven councilors and one mayor. Two councilors are elected at-large, along with the mayor. The other five seats have discrete districts. In the...
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APT Case Study
Background One of the pervading themes in the Raleigh municipal elections for 2019 was the divide between those candidates interested in slowing growth and those interested in tackling the issue...
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Granny Flats – The Abstract
Introduction In early 2019, it was clear that the Raleigh City Council was approaching a watershed moment. The incumbent, popular mayor decided against reelection. Numerous, serious candidates were...
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